KUNSTINDUSTRIEN – your private label partner

Make us your private label partner

A private label collaboration is a confidential partnership. It requires transparency, because as your partner, we need to develop products that precisely match your strategy. In other words, we need to know your strategy and your goals to be able to provide relevant sparring at both category and product level.

Together, we can create a brand that adds value for your company and your stakeholders – whether you are a small specialty store or a larger chain. There are many reasons why the latest figures show that the private label share is growing throughout Europe.

We want to be your partner, responsible for the areas where we are experts, while you take responsibility for the B2C part. This division of responsibility is what makes a private label partnership a success. You gain access to our competencies, know-how, and strong network on the production side, but before that, we must jointly define the task. One of the most important things to clarify in the start-up phase is: When are we a success?

International market knowledge and procurement expertise
We have in-depth market knowledge, which is crucial for hitting the right trends. Everything naturally depends on where your market is, where you sell the product, and to whom. We offer sourcing and production based on our proud Danish craftsmanship traditions. We discuss material selection and origin as a fixed part of the process, as the product's origin is often a central part of your strategy.

Use our expertise and leave the rest to us

Kunstindustrien has a long history in the production of quality candles, traditional casting methods, and timeless Danish design. In addition, we have built up extensive expertise in complementary lifestyle products. Why not book a meeting with us, where we can tell you more about the possibilities?

Quality assurance is a natural and comprehensive part of the package
We divide quality assurance into three areas:

-Functional quality (does the candle burn optimally, is soot minimised, and is the aesthetic top-notch?)
-Shipping control
-Material control and documentation (wax blends, wicks, and compliance with safety requirements)

We carry out all our quality assurance in accordance with applicable legislation and your specific wishes.

Resource optimisation
Kunstindustrien is your strong partner with the necessary knowledge, experience, and network. You decide the extent to which you want to be involved in development and operation. Our private label partnership is always based on your wishes and preferences for involvement.

A complete solution, or…?
No two cases are alike. Together, we build a model that suits your wishes, requirements, and possibilities, and the package can be put together exactly as you prefer:

-Concept development
-Brand strategy/brand stamp
-Product and category strategy

Product development
-Packaging and concept development
-Logistics
-Product and packaging responsibility

... and many other things.

Contact us at lys@kunstindustrien.dk to learn more.